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How important is a vision statement to your
company or division? Well, have you ever thought
about embarking on a journey without knowing
where you are going? The same can be said about
running a company, without a vision statement
you are going places but who knows if it is in
the right direction or even if you want to go
there. A vision statement should paint a
picture of what you want your business or
division to look like in the future. A vision
statement should be specific to a company, team
or division and therefore there could be
numerous vision statements in one company. It
should tell you what you are trying to build. It
should be expansive, full of passion and allow
you to dream of possibilities. This is not
something that you are necessarily going to
share with your customers this is about what you
want for your future.
Your vision statement should excite you and
help you dream. If your vision statement doesn’t
excite you how can you expect to be successful,
how can go to work each day and be motivated?
To create your vision statement you need to
think outside the box, think of wild
possibilities. This is not the time to be
limited by practicalities and what you believe
be to truths. Aim for the stars. When writing
your vision statement keep the ideas flowing.
Use adjectives that excite and motivate you.
Don’t let anything stand in your way |
